Gartner News

Use Three Lenses to View Digital Business Opportunity

Find the right opportunities in digital business by looking through the right lens to understand where to place your effort and what you should address first.

Everyone from end-user to vendor organizations is eager to take advantage of digital business. Filtering out the brightness of the sun, or the many facets of digital business, could be critical for seeing opportunities. And, a flip to digital requires looking at things differently, according to David Mitchell Smith, VP & Gartner Fellow. The answer will lie in what lenses you look through to filter the bad opportunities from the good ones.

Digital Business Lenses

To help organizations focus on the intersections of people, business and things, Gartner developed a set of “digital business lenses.” Namely,

What happens when people meet things in digital business?

  • What happens when people meet business in digital business?
  • What happens when business meets things in digital business?

Digital business lenses provide three ways to view the digital opportunity. These lenses highlight what products, services and solutions will be best-suited for a vendor to deliver. Each lens can be used to focus on dozens of technology-based scenarios, and each carries with it a set of critical flip points that are used to shape the offerings.

To find out more about the three lenses (Digital Being Lens, Digital Interacting Lens, Digital Operating Lens) visit Smarter With Garter website.

David Mitchell Smith, VP and Gartner Fellow, will provide more analysis during the Gartner Symposium/ITxpo 2015session, The DigiFlip – Two Universes, Two Sets of Rules for Success in Digital Business.

Upcoming dates and locations for Gartner Symposium/ITxpo 2015 include: November 8 – 12, Barcelona, Spain

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