Businesses are constantly finding innovative ways to provide the customer with a seamless shopping process that goes beyond the traditional brick and mortar
We add things to our online shopping carts, we go grocery shopping online and get our food delivered to our doorsteps, workplaces and virtually anywhere. We can carry our wallets digitally via our smartphones and with a flash of the phone pay for a cup a coffee. These are examples of the consumerization of retail – the overarching driving force that paved the way for the radical change at the consumer’s fingertips.
Consumers are provided with more options with product availability and an array of accessibility due to technology. Businesses are constantly finding innovative ways to provide the customer with a seamless shopping process that goes beyond the traditional brick and mortar.
In their research note Top Retail Business and Technology Trends, Gartner analysts John Davison and Miriam Burt highlight eight key business trends driven by the consumerization of retail and the impact of digitalization – two forces changing the landscape of the retail industry as we know it. Five of these trends are explored here in the Smarter With Gartner article.
To see the full list of trends, Gartner clients can read the report “Top Retail Business and Technology Trends.”
