Five Questions Every Social Marketer Should Answer
Social marketers can inform and optimize the customer experience by asking and answering five focused questions.
The connections social marketers have with customers in social channels enable them to deliver content and engage in ways that help shape and deliver the customer experience. This is valuable information for marketing executives to gain critical insights for their customer experience initiatives according to Julie Hopkins, managing vice president for Gartner for Marketing Leaders. Every question answered, every handoff to the right resource, every dialogue facilitated between customers and advocates serves as a bridge between the customer and other parts of the company. These interactions shape a customer’s experience with a brand or organization.
Social marketers can inform and optimize the customer experience by asking and answering five focused questions. To find out more about these questions visit Smarter With Gartner website.
Gartner for Marketing Leaders clients can read more in the report, “Five Ways to Determine Social Marketing’s Role in Your Customer Experience.”